What is a GIF?
A GIF (Graphics Interchange Format) is an image format that can hold a short, looping animation in a single file. GIFs use the .gif extension and a palette of up to 256 colors, which keeps them simple but makes them large for detailed motion. For longer or higher-quality animation, MP4 video is far smaller.
How GIF animation works
A GIF stores a sequence of frames and the delay between them, then loops. Because it is limited to 256 colors per frame, it is perfect for simple clips and reactions but grows heavy for detailed footage.
GIF or video?
GIFs autoplay and loop everywhere, which is why they stay popular. When a GIF gets too large, converting it to MP4 keeps the same motion at around 90 percent smaller size, and you can turn a video clip into a GIF just as easily.
Try it yourself, free
Every tool runs in your browser. Your image never leaves your device.
Frequently Asked Questions
How do I make a GIF?
Turn a set of images into a GIF, or convert a short video clip to a GIF. Both run in your browser with no upload.
Why are GIF files so large?
GIF compression is dated and stores full frames, so detailed or long animations balloon in size. Converting to MP4 shrinks them by around 90 percent.